What is Subscription Box?

Subscription boxes combine the subscription model with physical product delivery. Popular categories include beauty (Birchbox, Ipsy), food (HelloFresh, Blue Apron), clothing (Stitch Fix), and hobbies (Loot Crate). The market has grown to over $30 billion.

Key value propositions include discovery of new products, convenience, curation by experts, and cost savings versus buying items individually. Challenges include shipping costs, product fatigue, and difficulty pausing or canceling. Tracking subscription boxes alongside digital subscriptions gives a complete picture of recurring expenses.