General Concepts
What is Marketplace?
Definition
A platform where multiple subscription services can be discovered, compared, and purchased from a single location.
Understanding Marketplace
Subscription marketplaces aggregate multiple services for easier discovery and management. Examples include the Apple App Store, Google Play Store, AWS Marketplace, Shopify App Store, and Salesforce AppExchange. Marketplaces benefit consumers through centralized billing, reviews, and easier discovery.
They benefit service providers through increased distribution and trust. However, marketplace fees (typically 15-30%) increase costs. Some marketplaces like Product Hunt and G2 focus on discovery and reviews without processing payments.
Using marketplace reviews and comparisons helps make informed subscription decisions.