What is Discount Code?
Definition
A promotional code that provides a reduced price or additional benefits when subscribing to a service.
Understanding Discount Code
Discount codes (also called promo codes or coupon codes) are widely used in subscription marketing. They typically offer percentage discounts (20% off first year), fixed discounts ($10 off first month), extended trials (60 days instead of 14), or bonus features. Discount codes are distributed through partnerships, influencer marketing, seasonal promotions, and win-back campaigns.
For consumers, searching for discount codes before subscribing can save significant money. Websites like Honey, RetailMeNot, and Reddit's deal communities aggregate active codes. Many services also offer undisclosed discounts during the cancellation flow.
Related Terms
Subscription Savings
The money saved by optimizing subscriptions through cancelling unused services, downgrading plans, switching to annual billing, or using bundles.
Win-Back Campaign
A marketing strategy designed to re-engage and reactivate former subscribers who have cancelled their subscriptions.
Student Discount
A reduced subscription price offered to enrolled students, typically requiring verification of active student status.