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Gusto vs Substack

A detailed comparison of Gusto and Substack in 2026. Compare pricing plans, features, and find out which finance service is right for you.

Gusto

Payroll, benefits, and HR for small businesses

Gusto is a financial and accounting service that provides payroll, benefits, and hr for small businesses. Founded in 2011 and headquartered in San Francisco, California, Gusto offers 3 pricing plans. Plans start from $40/month. Key features include Payroll, Benefits admin, Time tracking, Hiring. Gusto is a popular choice for users looking for quality finance subscriptions.

payrollhrbenefitssmall-business

Substack

Platform for independent newsletter writers

Substack is a news and media service that provides platform for independent newsletter writers. Founded in 2017 and headquartered in San Francisco, California, Substack offers 2 pricing plans. It offers a free tier as well as paid plans starting from $undefined/month. Key features include Newsletter platform, Podcasts, Chat, Notes. Substack is a popular choice for users looking for quality news subscriptions.

newslettersindependentwritersplatform

Feature Comparison

Side-by-side comparison of features and capabilities

FeatureGustoSubstack
Starting Price$40/moFree
Plans Available32
Year Founded20112017
HeadquartersSan Francisco, CaliforniaSan Francisco, California
Payroll
Benefits admin
Time tracking
Hiring
Tax filing
Workers comp
Newsletter platform
Podcasts
Chat
Notes
Community
Monetization

Pricing Comparison

Compare all available plans and pricing tiers

Gusto Pricing

Simple
$40/mo
Plus
$80/mo
Premium
Varies

Substack Pricing

Free to read
Free
Creator varies
Varies

Frequently Asked Questions

Is Gusto or Substack better in 2026?

Both Gusto and Substack are excellent finance services. Gusto offers Payroll and Benefits admin, while Substack features Newsletter platform and Podcasts. The best choice depends on your specific needs and budget.

How much does Gusto cost compared to Substack?

Gusto starts at $40/month, while Substack starts at $Free/month. Both offer multiple pricing tiers to fit different budgets.

Can I track both Gusto and Substack subscriptions?

Yes! TrackMySubscriptions lets you track all your subscriptions in one place, including Gusto and Substack. Get renewal alerts, spending analytics, and never miss a payment — 100% free.

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