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Carta vs Whoop

A detailed comparison of Carta and Whoop in 2026. Compare pricing plans, features, and find out which finance service is right for you.

Carta

Equity management platform for companies and investors

Carta is a financial and accounting service that provides equity management platform for companies and investors. Founded in 2012 and headquartered in San Francisco, California, Carta offers 3 pricing plans. It offers a free tier as well as paid plans starting from $999/month. Key features include Cap table management, 409A valuations, Equity plans, Fund admin. Carta is a popular choice for users looking for quality finance subscriptions.

equitycap-tablevaluationsinvestors

Whoop

Fitness wearable with strain and recovery tracking

Whoop is a health and wellness service that provides fitness wearable with strain and recovery tracking. Founded in 2012 and headquartered in Boston, Massachusetts, Whoop offers 2 pricing plans. Plans start from $30/month. Key features include Strain tracking, Recovery score, Sleep coaching, HRV. Whoop is a popular choice for users looking for quality health subscriptions.

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Feature Comparison

Side-by-side comparison of features and capabilities

FeatureCartaWhoop
Starting PriceFree$30/mo
Plans Available32
Year Founded20122012
HeadquartersSan Francisco, CaliforniaBoston, Massachusetts
Cap table management
409A valuations
Equity plans
Fund admin
Investor portal
Strain tracking
Recovery score
Sleep coaching
HRV
Respiratory rate
Journal

Pricing Comparison

Compare all available plans and pricing tiers

Carta Pricing

Starter
Free
Growth
$999/mo
Scale
Varies

Whoop Pricing

Monthly
$30/mo
Annual
Varies

$239/yr

Frequently Asked Questions

Is Carta or Whoop better in 2026?

Both Carta and Whoop are excellent finance services. Carta offers Cap table management and 409A valuations, while Whoop features Strain tracking and Recovery score. The best choice depends on your specific needs and budget.

How much does Carta cost compared to Whoop?

Carta starts at $999/month, while Whoop starts at $30/month. Both offer multiple pricing tiers to fit different budgets.

Can I track both Carta and Whoop subscriptions?

Yes! TrackMySubscriptions lets you track all your subscriptions in one place, including Carta and Whoop. Get renewal alerts, spending analytics, and never miss a payment — 100% free.

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