Carta vs Tortoise Media
A detailed comparison of Carta and Tortoise Media in 2026. Compare pricing plans, features, and find out which finance service is right for you.
Carta
Equity management platform for companies and investors
Carta is a financial and accounting service that provides equity management platform for companies and investors. Founded in 2012 and headquartered in San Francisco, California, Carta offers 3 pricing plans. It offers a free tier as well as paid plans starting from $999/month. Key features include Cap table management, 409A valuations, Equity plans, Fund admin. Carta is a popular choice for users looking for quality finance subscriptions.
Tortoise Media
Slow news platform focused on in-depth investigative journalism
Tortoise Media is a news and media service that provides slow news platform focused on in-depth investigative journalism. Founded in 2019 and headquartered in London, UK, Tortoise Media offers 2 pricing plans. Plans start from $8/month. Key features include Slow journalism, Think-ins, Investigations, Podcasts. Tortoise Media is a popular choice for users looking for quality news subscriptions.
Feature Comparison
Side-by-side comparison of features and capabilities
| Feature | Carta | Tortoise Media |
|---|---|---|
| Starting Price | Free | $8/mo |
| Plans Available | 3 | 2 |
| Year Founded | 2012 | 2019 |
| Headquarters | San Francisco, California | London, UK |
| Cap table management | ||
| 409A valuations | ||
| Equity plans | ||
| Fund admin | ||
| Investor portal | ||
| Slow journalism | ||
| Think-ins | ||
| Investigations | ||
| Podcasts | ||
| Community |
Pricing Comparison
Compare all available plans and pricing tiers
Carta Pricing
Tortoise Media Pricing
$60/yr
Frequently Asked Questions
Is Carta or Tortoise Media better in 2026?
Both Carta and Tortoise Media are excellent finance services. Carta offers Cap table management and 409A valuations, while Tortoise Media features Slow journalism and Think-ins. The best choice depends on your specific needs and budget.
How much does Carta cost compared to Tortoise Media?
Carta starts at $999/month, while Tortoise Media starts at $8/month. Both offer multiple pricing tiers to fit different budgets.
Can I track both Carta and Tortoise Media subscriptions?
Yes! TrackMySubscriptions lets you track all your subscriptions in one place, including Carta and Tortoise Media. Get renewal alerts, spending analytics, and never miss a payment — 100% free.
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Track Both Services in One Dashboard
Whether you choose Carta, Tortoise Media, or both — track all your subscriptions in one place with smart alerts and analytics.