Amazon Prime Video vs ITVX
A detailed comparison of Amazon Prime Video and ITVX in 2026. Compare pricing plans, features, and find out which entertainment service is right for you.
Amazon Prime Video
Movies, TV, and originals included with Prime
Amazon Prime Video is a streaming and entertainment service that provides movies, tv, and originals included with prime. Founded in 2006 and headquartered in Seattle, Washington, Amazon Prime Video offers 2 pricing plans. Plans start from $8.99/month. Key features include 4K Ultra HD, X-Ray feature, Watch parties, Channel add-ons. Amazon Prime Video is a popular choice for users looking for quality entertainment subscriptions.
ITVX
British streaming service with thousands of hours of free and premium content
ITVX is a streaming and entertainment service that provides british streaming service with thousands of hours of free and premium content. Founded in 2022 and headquartered in London, UK, ITVX offers 2 pricing plans. It offers a free tier as well as paid plans starting from $5.99/month. Key features include British TV, ITV shows, Classic series, Live TV. ITVX is a popular choice for users looking for quality entertainment subscriptions.
Feature Comparison
Side-by-side comparison of features and capabilities
| Feature | Amazon Prime Video | ITVX |
|---|---|---|
| Starting Price | $8.99/mo | Free |
| Plans Available | 2 | 2 |
| Year Founded | 2006 | 2022 |
| Headquarters | Seattle, Washington | London, UK |
| 4K Ultra HD | ||
| X-Ray feature | ||
| Watch parties | ||
| Channel add-ons | ||
| Rental & purchase | ||
| Included with Prime | ||
| British TV | ||
| ITV shows | ||
| Classic series | ||
| Live TV | ||
| BritBox content |
Pricing Comparison
Compare all available plans and pricing tiers
Amazon Prime Video Pricing
$139/yr
ITVX Pricing
Frequently Asked Questions
Is Amazon Prime Video or ITVX better in 2026?
Both Amazon Prime Video and ITVX are excellent entertainment services. Amazon Prime Video offers 4K Ultra HD and X-Ray feature, while ITVX features British TV and ITV shows. The best choice depends on your specific needs and budget.
How much does Amazon Prime Video cost compared to ITVX?
Amazon Prime Video starts at $8.99/month, while ITVX starts at $5.99/month. Both offer multiple pricing tiers to fit different budgets.
Can I track both Amazon Prime Video and ITVX subscriptions?
Yes! TrackMySubscriptions lets you track all your subscriptions in one place, including Amazon Prime Video and ITVX. Get renewal alerts, spending analytics, and never miss a payment — 100% free.
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Track Both Services in One Dashboard
Whether you choose Amazon Prime Video, ITVX, or both — track all your subscriptions in one place with smart alerts and analytics.